Time Spent Viewing

This is the amount of time, expressed in hours and minutes, that the average person spends viewing television on a daily basis. It is notable that 2009 was a record high year for television viewing.

Source: Nielsen TV Audience Measurement

Annual Comparison of Viewing

2009 was a strong year with average all day television viewing at 3hrs 17 mins or 197 minutes. This reflects the remarkable strength of the medium to attract and hold viewers at a time of intense competition for leisure time.